We’ve had clients go the DIY route to cut corners when designing a general site. Sure, it’s possible, but if you’re looking to add eCommerce capabilities you need expert execution from eCommerce specialists rather than go for an inexpensive digital newbie.
A site that’s slow, confusing and outdated will definitely impact a brand reputation. Add eCommerce to the mix and you can guarantee a loss in sales. The exact reason the agency you select needs to understand the difference between a site only used for brand awareness versus one that generates income.
This layer offers added complexities that experienced developers will understand and be able to successfully solve for your site.
Sure. We have the tools to craft any eCommerce biz, but first things first—we need to know about you. We need to understand what makes your brand tick, and why customers shop for your product or service. The more insight gathered the easier it will be for the development process.
Once all the data is collected it comes down to constructing a branded store that checks all the digital boxes—security, vendor profile capability, UI, purchase process just to name a few. At the end of the day, you want a purchasing platform that’s high-end, customers can trust and do business time and time again.
With eCommerce, communication, imagery, and iconography all work together to not just build up your brand, but also facilitating and incentivizing purchase. On top of all that you need coding that streamlines the whole process to prevent any sort of site frustration.
While we have initial reviews during the development stages, once the site is fully built is when the comprehensive check-ins begin. We are constantly combing over every inch of the site to see if the UI is in working order and to eliminate any bugs. This is especially true in beta testing when all eyes are on the final version of the site—including the client.
Once your eCommerce site is up and running, CMS training is a must. With the complex layer of eCommerce, we need to ensure our clients are well-versed on how to do everything from inventory updates, site content changes and a host of other edits. Keeping the client being able to keep everything in working order is our top priority.
Over the years we have done many things that we are proud of. This motivates us to continue looking for new challenges in order to improve our services.