Every website is designed to accomplish a variety of objectives, including sales, leads, and engagement. But proper design is essential to producing a website that really achieves those objectives.
Before we can craft a new look, we need to see how consumers view your brand. We want to fully understand everything you do before adding that fresh coat of digital paint. We also need to analyze the ins and outs of your target audience. The last thing we want, is to remove something from your brand that is near and dear to your customers.
At the initial stage, it’s all about landing on the overall visual direction. A color palette. Fonts. Iconography. And above all, ensuring the site is accessible to everyone and delivers an intuitive UI.
For us, the platform of choice for our clients is WordPress. For decades it has been the industry standard when it comes to having the flexibility to build any site. You can incorporate a range of plugins for eCommerce, CRM integrations, booking services—whatever your needs might be.
This is where we set our design team to work. Mockups. Comps. Templates. The team will create all types of looks in a variety of forms to land on the right look. Here, internal check-ins are key in this crucial stage to establish visual guidelines that will play an important role for the site after launch and as it evolves. The goal is to create a look that is flexible enough to attract viewers but also to grow with your brand. When it comes to content, concise is key, along with using the right SEO keywords to help your site show up in search rankings, relevant to your brand.
You could have the best-looking site, but if no one is around to see it what’s the point? This is where an agency can help with a team of specialists ready to maximize SEO rankings, streamline site maps, and deliver front-facing content. For that reason, it helps to have multiple quality check-ins, internals and beta tests to ensure your site is optimized and in working order.
Once everything is client approved the developers go to work bringing the designs to life. By using WordPress, we can ensure the templates will be editable so that clients can easily maintain and update content on their own.
Over the years we have done many things that we are proud of. This motivates us to continue looking for new challenges in order to improve our services.